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Videos

How ad Blocking and ad fraud impact measurement

Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...

Catalogue: Seminar 2016: Media Return on Investment
Author: Augustine Fou
June 15, 2016
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Citation

Fou, A. (2016a, June 15). How ad Blocking and ad fraud impact measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-ad-blocking-and-ad-fraud-impact-measurement


Research papers

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
October 1, 2015
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Citation

Phillips, Nicita, Smith and Scarlet (2015a, October 01). Has customer centricity been lacking empathy all along?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/has-customer-centricity-been-lacking-empathy-all-along--8574


Videos

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
June 15, 2015
×

Citation

Phillips, Nicita, Smith and Scarlet (2015a, June 15). Has customer centricity been lacking empathy all along?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/has-customer-centricity-been-lacking-empathy-all-along-


Magazines

Research World (June-July 2014)

In this issue we launch the ESOMAR Global Prices Study 2014. The only global analysis of market research prices.

Catalogue: Research World 2014
Author: ESOMAR B.V.
July 15, 2014
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Citation

B.V., E. (2014a, July 15). Research World (June-July 2014). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-june-july-2014-


Research papers

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
September 26, 2013
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Citation

Pagani and Cundiff (2013a, September 26). Turning farmers into miners. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-farmers-into-miners-8083


Videos

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big
Authors: Patricio Pagani, Reed Cundiff
Company: Infotools
June 15, 2013
×

Citation

Pagani and Cundiff (2013a, June 15). Turning farmers into miners. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/turning-farmers-into-miners


Research papers

The road to riches fuelled by brand power

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Nick Bull, Peter Walshe
Company: KANTAR TNS Malaysia
May 24, 2013
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Citation

Bull and Walshe (2013a, May 24). The road to riches fuelled by brand power. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-road-to-riches-fuelled-by-brand-power


Videos

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2012
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Citation

Haba and Idzik (2012a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion-10878


Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2012
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Citation

B.V. and B.V. (2012a, June 15). ICC/ESOMAR international code (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-spanish--7833